In September 2021, Kathleen Cauwelier obtained the degree of Master of Science in Toegepaste Economische Wetenschappen at the Vrije Universiteit Brussel. Her master dissertation focused on the Belgian consumer acceptance of meal kits. She also participated in the Inisol Trade Mission, where she conducted market research of the Romanian hard fruit and retail sectors to assess the commercial potential for Belgian pears in Romania. For her bachelor dissertation she researched how stakeholder management is performed by the technology transfer offices (TTOs) of the 5 Flemish universities.
Currently, she is a PhD student at the Mobilise research center under the supervision of Prof. Dr. Koen Mommens. Her research focuses on the ways consumers can be nudged towards more sustainable choices in an e-commerce context. Her research aims to integrate the field of sustainable logistics with the psychology of e-consumer behavior. This interest is motivated by a desire to find ways to support and guide consumers in making more environmentally sustainable decisions during the online buyer journey and to evaluate and reduce the sector's ongoing footprint on its surroundings.
Aerts, G., Cauwelier, K., de Pape, S., Jacobs, S., & Vanhondeghem, S. (2022). An inside-out perspective on stakeholder management in university technology transfer offices. Technological Forecasting and Social Change, 175, 121291. https://doi.org/10.1016/j.techfore.2021.121291